Behind the Algorithm
SOCIAL MEDIA AWARENESS
Is Social Media fundamentally for the force of good?
Is Social Media listening?
Have you ever thought your phone was listening to your private conversations?
Does Social Media Track History?
Ever searched for an item and immediately started seeing adds on your feed for the same product?
How much data do you give them?
You might not think it, but Social Media giants know more about you than you know about yourself.
JOIN
OUR PROOF OF CONCEPT.
We take you behind the algorithm and show what Social Media does to your well-being, and how you can protect yours.
We teach people how to protect their Social Media accounts, what threats to look out for, and the best security settings to turn on.
UNDERSTANDING INTERESTING FOCUS POINTS
TRACKING EVERYTHING
Everything you are doing online is being watched, is being tracked, is being measured. Every single action you take is being monitored and recorded.
FAKE NEWS
Fake news spreads 6 times faster than the truth. For example, Twitter promotes posts based on popularity and may not be factually true. Journalists are now turning to Twitter to source breaking news and stories.
BILLIONAIRES
Most Social Media platforms are free to use, so how do they make so much money? They are paid for by advertisers. If you are not paying for the product, you are the product.
ALGORYTHMS
Social Media algorithms decide which posts people see every time they check their feed. Instead of presenting every available post in chronological order, the algorithms evaluate every post, scores it, and then arranges it based on what each users previous interactions.
SUBCONCIOUS
Social Media by design changes your subconscious without you even knowing. It promotes posts based on your likes and dislikes and will continue to only show you a one-sided feed. This leads to the division of society.
CASE STUDIES
Case Studies are a great way to highlight how Social Media can play a part in dividing today's society. The likes of Donald Trump are key indicators of the powers at hand when interacting with news on Social Media.
